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Who and what is different

Mimicking Whole Foods Market looks at competitors that try to replicate another, but the people part of that equation.

Publix, Giant Eagle, Safeway, and Wal-Mart are all trying to replicate the products and experiences Whole Foods delivers, but they can’t replicate the people Whole Foods has delivering the products and experiences to customers. Products and programs do not create brands, people create brands. It’s the people that matter more in creating a brand than do products or programs.

In our Dreamworks/Pixar conversation, we were focusing on the people part of this (perhaps obvious) equation, but still weren’t able to unpack what it was that made the people behavior in a materially different fashion.

This entry was posted on Wednesday, July 5th, 2006 at 11:53 am and is filed under . You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

21 Responses to “Who and what is different”

  1. Victor says:
    July 11, 2006 at 8:43 am

    In the past I’ve thought the same was true of JetBlue. They appear to the observer to be customer-focused, but it’s because the culture is so employee-focused…

    http://noisebetweenstations.com/personal/weblogs/?p=1777

  2. Jess McMullin says:
    January 11, 2007 at 8:51 am

    Testing if Steve still gets pinged when someone comments on one of his posts…

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  4. Josh says:
    July 5, 2008 at 3:55 am

    Extraordinarity: ,

  6. tessa says:
    April 9, 2009 at 6:43 am

    Can you provide more information on this? i have read other websites that are on similar subjects.

  7. anne says:
    April 9, 2009 at 12:30 pm

    I really liked your blog! i read 4 others that are on similar subjets, but they domt update very often, thanks.

  8. donna says:
    April 9, 2009 at 4:21 pm

    I just found your blog on the google search engine and saw a few of your other posts that you had done . I just added you to my Google News Reader. Keep up the great work. i will Look forward to reading more from you again.

  9. Hannah says:
    April 18, 2009 at 5:02 pm

    I do like your website i read some others that are on similar subjets, but they do not put new posts in very often, thanks.

  10. RedEye says:
    June 14, 2009 at 1:32 am

    Читал про это уже на каком то другом сайте, но у вас намного интересней написано ;)

  11. Владимир Семин says:
    June 17, 2009 at 7:49 pm

    Сорри за оффтопик, не подскажете, где мона такой же симпатичный шаблон для блога взять?

  12. Глеб says:
    July 2, 2009 at 9:14 pm

    Читал про это уже на каком то другом сайте, но у вас намного прикольней написано ;)

  13. пapaзит says:
    July 14, 2009 at 12:42 am

    Я конечно в этом не особо разбираюсь, но после вашей статьи стал гораздо больше понимать. Респект :)

  14. Илья says:
    July 27, 2009 at 8:36 am

    Люди в подобных случаях так говорят - Белый свет не клином сошелся. ;)

  15. Xpaнитeль says:
    August 23, 2009 at 2:26 pm

    Читал про это в Википедии. Вообще конечно увлекательная тема.

  16. БOГИHЯкaвкaзa says:
    August 24, 2009 at 8:30 am

    Вообще, честно говоря, комментарии тут гораздо любопытней самих постов. (Не в обиду автору, конечно :))

  17. myukaht says:
    August 26, 2009 at 12:39 am

    Даа… Финиш… По-видимому пора расслабиться и отдохнуть :)

  18. улетучивается says:
    September 15, 2009 at 4:41 pm

    – Вам самому это нужно увидеть. Идемте, – умоляющим голосом произнес подмастерье.

  19. расступились says:
    September 22, 2009 at 4:43 pm

     Мне нужно время, чтоб вернуться в столицу и выступить оттуда с войском.  Тоус Светлый задумчиво потер лоб.

  20. erakiquague says:
    October 14, 2009 at 5:17 pm

    Че то у меня комментарий сюда с первого раза не хочет добавляться, в чем трабл может быть?

  21. gawnlayelay says:
    October 29, 2009 at 1:52 pm

    Круто. И не поспоришь ведь :)

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