Richard Farson’s notes from his talk:
Pleasure to be in the company of those professionals I think will change the world.
I’ve looked at the roster of participants and I believe I am the senior resident psychologist. Which suits me fine because I want to talk today about how you designers think about yourselves and about issues like sustainability. I’m going to encourage you to think quite differently.
We have known about the need for sustainability for half a century. It is not new. In spite of the seeming progress made, we have to understand why making it real is so difficult. After all this time, green buildings are still a rarity. There are only 60 in the world that meet the Green Building Council’s gold standards. Only 16 Platinum.
I have good news. I know what’s wrong, what the problem is, and what to do about it!